Without the merchant even asking us to do it, or knowing it was possible, our awesome team proactively analyzed a customer's credit card processing data and found ways they could qualify for better rates. We provided the recommendations along with implementation assistance and reduced their processing costs by $14,270 per year, a 25 basis point reduction (100 basis points equals 1%) on $5.6MM in processing volume. We actually do this all the time for our customers - and don't charge a dime for it. It's taken us years to learn all of the nuances but now we're pretty good at it.
Qualifying for the best credit card processing rates is very complex. For most merchants, doing this in-house is next to impossible because of the difficulty of finding, understanding and verifying all of the relevant information. It's important to understand this because the majority of providers only advertise and disclose the lowest fees and hide all of the higher rates that are charged when a merchant isn't meeting processing requirements (see an example of a trusted brand advertising lower rates and hiding the higher fees). We've long been outspoken critics of this practice.
It pays to work with Braintree.
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